Providing a safe, seamless, and frictionless experience to consumers accessing the website and applications of any business is one of the key ways consumers can be kept happy. Additionally, today’s CIAM solution also allows businesses to collect valuable insights on their consumers, enabling them to provide personalized experiences to each consumer, thus enriching the experience even more.
Why CIAM?
In today’s fast-paced world, consumers expect great experiences from a business. According to a study conducted by PWC, 32% of users would abandon buying from their favorite businesses after just one bad experience. This number jumps to 81% if an organization gets breached, according to a 2019 Ping Identity report. CIAM thus acts as a business enabler for corporations with the many benefits it has, such as –
- Improved user login and authentication processes.
- Increased data security, data privacy, and consent management for users.
- Modernization of the environment, allowing SSO, MFA, and Federation of users across multiple devices.
- Integration of multiple identity sources.
- Customer Analytics through the capture of multiple data feeds.
Important elements of a CIAM system
CIAM systems are quite complex due to the various features they offer. Multiple components are built and put together painstakingly to provide an all-in-one solution for businesses. Lets look at some essential elements one should keep in mind while deploying a CIAM system –
- Scalability: CIAM solutions handle millions of customers’ data and records. On a given day there may even be a large influx of customers. This large scale of operations must not bring the CIAM system to a halt. The organization must ensure that, they themselves, or through a trusted partner like us, deploy the CIAM solution to be highly scalable.
- Availability: With the large number of users interacting with business applications at any time, CIAM systems must be available 24/7/365. If these systems go down, the consequences could be catastrophic. Consumers wouldn’t be able to log in, website and applications would not be able to authorize users for using the services, and also the organization may incur financial and reputation losses.
- API’s: A modern and efficient CIAM system should be able to integrate with multiple platforms. From IoT devices to websites, mobile and tablet applications, a CIAM system that has APIs for these, makes it easier for developers to integrate and adopt the CIAM module. Compliance: With data protection and privacy being a focus for many organizations and consumers, it is imperative the CIAM system follows the best practices and adheres to the regulations set out such as GDPR, CCPA, HIPPA, etc. This gives confidence to the consumers that their data is in safe hands.
- Customer Experience and Analytics: A good CIAM system analyzes a vast amount of data to build a user profile. This helps organizations understand customer preference and track engagement with the brand. Additionally, customers also need seamless experiences. If a service is too complex consumers often look for other alternatives.
How can we help?
CIAM is a large undertaking for an organization. The technical and functional knowledge and experience required to deploy a CIAM system successfully are huge. These complex systems help drive consumer engagement with personalized and frictionless experiences with an organization while maintaining high privacy and data standards. IAM at scale with governance, customer experience, analytics, and interaction can be called CIAM.
That is why partnering with an organization like SecurDI can help you. We help organizations navigate this vast and complex field, going above and beyond to ensure you get the best possible solution that is tailored to your needs.
-Authored by Navya Molugu
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